IDFA - Mobile App Glossary

What is IDFA and why is this iOS update important? idfa Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as idfa Users will soon need to grant an app permission in order for it to transmit the IDFA for their devices, meaning the IDFA will no longer be

idfa Users will soon need to grant an app permission in order for it to transmit the IDFA for their devices, meaning the IDFA will no longer be